Leadership

Ben Goodman
Managing Director 

Mr. Goodman provides strategic leadership and has oversight responsibility for our business operations. For 20 years, Mr. Goodman has specialized in helping organizations define, communicate and achieve their goals while undergoing rapid change. This includes organizational development and structuring for rapid growth, managing strategic change and responding to rapidly shifting environmental factors. He has helped clients identify and develop sustainable competitive advantages through effective planning combined with strategic change management and the innovative integration of systems, processes and technology.

Over the course of his career, Mr. Goodman has provided management consulting, organizational development and strategic communications services to a range of clients including start-ups seeking venture funding, established businesses seeking to enter new markets and accelerate growth, international joint ventures as well Fortune 500 clients like American Express, GE Capital, Cablevision, IBM and many others. Prior to joining Exodus, Mr. Goodman founded and ran a strategic communications firm that took on private investment and formed an international joint venture with two leading Japanese corporations.

Mr. Goodman has given presentations and participated in a range of panel discussions at conferences and forums in New York City and California and has published several articles in nationally recognized publications. He received his Bachelors of Arts Degree in Japanese Literature from Columbia College and studied Educational Technology at Teachers College, Columbia University.

Mark Censits
Managing Director

Mark has over 20 years of experience in business valuation, mergers and acquisitions, turnarounds, and financial restructuring. He has served both healthy and distressed companies with acquisition and divestiture activities, financial restructuring, stabilization of cash flow, market repositioning, process improvement and organizational development. He has held several interim executive positions, including Chief Operating Officer and General Manager in connection with these activities. He has provided expert opinion and witness services in mediation, arbitration, litigation and bankruptcy situations.

Additionally, Mr. Censits spent 3 years with Quaker Oats where he was involved in brand management of the $250MM instant oatmeal brand, manufacturing infrastructure work (plants and warehouses) and other strategic projects. Mr. Censits also worked with MarketFare Foods, a major supplier of fresh and frozen foods to 7-11, Starbucks, Airport food concessions, and others. He worked with the CEO to reposition the company after major customer loss. He also founded CoolVines, a technology-driven entrant into the growing market of specialty wine retailing. In this capacity he raised $1MM in capital, recruited a team of professionals and launched the business.

Prior to this, Mr. Censits was a partner with Corporate Revitalization Partners, a leader in organizational turnaround and restructuring consulting. With CRP, he has held numerous interim executive positions of CEO, GM, COO and VP Ops for his client firms. His work with distressed clients ranged from operational restructurings to sophisticated recapitalization efforts to legal reorganizations through Chapter 11 procedures.

As an example, Mr. Censits served as interim COO of a privately-held manufacturing company undergoing a Chapter 11 restructuring. Working with the CRO, he was responsible for restructuring the operations of the company, including multi-site consolidations, reductions in force, renegotiation of excess trade payables and refinancing of senior and sub-debt. Mr. Censits led the process for a public auction of the Company’s assets, including the preparation of the prospectus and offering memorandum, the preparation of business valuation analyses under various scenarios for purchase – stand-alone entity and merger into existing operation. The company has been successfully sold via a 363 asset sale to a new investment company.

Mr. Censits began his business career as an associate of Price Waterhouse Cooper’s Business Investigation Services Group, which served clients in the areas of: Litigation Support, Mergers & Acquisitions, and Bankruptcy and Reorganization.

Mr. Censits earned a BS in Mechanical Engineering from Cornell University and an MBA from the Wharton School of Business at the University of Pennsylvania.

Since 1999, he has served as Trustee to the Board of the RSF Social Finance, a $200 MM San Francisco based non-profit organization making gifts and loans to organizations around the world, holding positions of Board Chair, Treasurer, and Chair of the Compensation and Development Committees. He has competed in triathlons up to Ironman distance, ranking in the top 20 in his age-group in NJ.

Joseph Lamastra
Director
Mr. Lamastra started his career as a Financial Analyst with The Amerivest Group, an investment banking firm located in New York City in 1983. He obtained his law degree in 1986 and began working for Touche Ross & Company (now Deloitte & Touche) in its Tax Department concentrating on mergers, acquisitions, real estate and other corporate transactions. In 1987, he joined the law firm of Graham Curtin and became partner in 1993. His practice focused on corporate law with an emphasis on taxation, mergers and acquisitions, real estate and other corporate transactions.

In 1998, he left the firm to become a business partner with one of the firm's clients, Tommy Hilfiger, where he co-invests in various projects and oversees all of Mr. Hilfiger's business, real estate, tax, investment and financial matters. Mr. Lamastra has substantial experience in investment transactions both as an advisor and investor.

Mr. Lamastra has a J.D. from Seton Hall Law School, and a B.S. in Finance from Villanova University.

Tom O'Neill
Director
Mr. O’Neill is actively involved in creating and refining the analytical models Exodus uses to create value for our clients. Since 2004, he has advised on the sale or enhancement of over $3 billion in assets. Prior to Exodus, Mr. O'Neill was Managing Director of Summit Private Capital Group, a boutique buyout firm specializing in buying and building companies with revenues from $5MM and $50MM. Before Summit, Mr. O'Neill was CEO of Influence One, a national promotional marketing firm that served a fortune 500 clientele. Prior to Influence One, Mr. O'Neill founded, and later sold, Flexico Medical, a major west-coast distributor of medical technology.

Mr. O’Neill has been featured in leading industry publications including The M&A Report, TheStreet.com, LBO Wire, and Private Equity Analyst. Mr. O'Neill is a frequent speaker on middle market value creation and exit strategies, and serves on the Boards of several privately-held firms.

Mr. O'Neill holds a Bachelor of Science in Management from Georgetown University.

Cardie Saunders
Director
Mr. Saunders is a prolific entrepreneur, founding, buying, building and selling a collection of companies over the last 6 years.  During this time, he also raised venture capital for both his own investments and non-related firms. He is still an active owner of several successful and growing enterprises.  Prior to 2003, Mr. Saunders was President of a $40MM wholesaler, where he performed a $7.5MM EBITDA turnaround and divested the stand alone subsidiary to three different acquirers. 

Prior to 2002, Mr. Saunders was Vice-President of Sales & Marketing for a $170MM division of United Technologies where he grew market share, selling profit and sales by double digits in all categories, including launching the division's first and profitable e-commerce site and being named United Technologies Emerging Leader in 2001.

As a veteran entrepreneur, Mr. Saunders strengths lie in building teams within companies to grow sales.  His strong experience in starting companies, raising capital, operating, and selling, gives Mr. Saunders a full life-cycle approach to creating and sustaining value.  Mr. Saunders also serves on the Boards of several privately-held firms and charity organizations.

Mr. Saunders holds a Bachelor of Arts in Entrepreneurship from Muhlenberg College, and a partial Executive MBA from Darden School of Business.